Categories
Uncategorized

Inside MH Mena Couture Process

Inside MH Mena Couture Process

Written by Edward Marriott

22nd February 2022

At MH Mena, our duty is always to make you feel your most beautiful and empowered, taking and adapting your dreams, and turning them into bespoke, unique designs that truly fulfil your fantasies. We simply cannot replicate the lofty ambitions of our clients without the hours of detailed, collaborative and creative dressmaking.

That’s why the couture process, the craftsmanship and the care it inspires sits at the core of who we are.

The drape of a piece of fabric. The gradient of colours. The quality of the materials. All of these details flow through the entire couture process, resulting in a perfectly sculpted and form-fitting garment.

The beauty of our couture process is the unlimited scope and potential that goes into each piece we make, since we constantly evolve through our clients’ concepts and briefs. This pushes us to combine the high standard of traditional haute couture dressmaking with our clients’ wildest dreams and the demands of contemporary fashion.

Our clients are our family, and we are here to create memories for them that will last a lifetime. Our designs are unforgettable, and truly and only yours.

Let us take you inside the Atelier 1 couture process, our premium service, where we’ll explain how we’ll create your dream garment.

First meetings.

Our first consultation with you gives us the opportunity to understand your intimate wishes and desires for your design and the occasion.

You will meet with our creative director Mena Hamoodi in London, or, under special requests, Mena will come to meet you, or you can have your consultation virtually. You can bring colours, photos, literature, art, music and designs that inspire you. You’ll be shown the latest images for shapes and silhouettes, colours, sketches, fabrics and a variety of embroideries.

We can start as big or as small as you like. Whether you have a specific idea in mind, or your tastes and ideas span a wide spectrum of influences. We listen and collaborate with you, honing in on your tastes until we’ve discovered the feeling you want to capture and experience with an MH Mena design.

This will also give us the opportunity to understand how you want to collaborate. You can have hands-on involvement, selecting and deciding even the smallest details of your garment. Alternatively, you can leave the entire process to us, and we will present you with regular updates until you are enamoured with the finished article.

MH Mena couture gowns are only made by using your personal measurements, which can be taken at your first consultation, or you can send them to us in advance. At the end of your consultation, once we have collected and understood your vision, Mena and her team of designers will produce a sketch personally for you.

From there, Mena and the ateliers will create a final design and book a second appointment. During this second meeting, you will provide feedback and approve the design; we will make any changes needed before we start constructing your bespoke piece.

Image 1
Image 2

Creation.

Once the final design has been agreed upon, the creation process begins. We start with a bespoke mannequin that will embody your figure. Your piece will be crafted and altered solely on this made-to-measure figure, so it is perfectly sculpted for your silhouette.

We select the finest fabrics and unique patterns that breathe life into your design. We then create a toile for the design and ensure we only use the correct amount of materials for the final product, so we do not produce any excess waste.

The hand-crafted garment can take from 50 – 1000 hours to create. Our team use their expertise and experience, sewing and stitching every thread and working tirelessly to create the final garment. We want even the minutia of details you provide us to be represented in the piece we create for you.

Fittings and your future with MH Mena.

Once the garment is completed, we invite you to try on your one-of-a-kind MH Mena design for a final fitting. At the fitting, the seamstresses will make any necessary changes and adaptations, so you are left with a finished piece that wholly fulfils the fantasy you told us about in our first consultation.

We will gift you the mannequin and sketches we created throughout the couture process, personally package your dress, and say our goodbyes. However, our collaboration with you doesn’t end once you step out of our doors.

We look for partners to design for and collaborate with for a lifetime. Furthermore, we also offer Atelier 2 and Atelier 3, where you can select one of MH Mena’s archived designs. We’ll be sharing more information about our Atelier 2 and 3 soon.

We love to keep in touch with you and continue to be inspired by your creativity and ideas. Through this ongoing partnership, we understand your ambitions, your philosophy on beauty and what it takes to make you feel your most empowered in couture.

We would love to start this partnership with you today. If you’d like to find out more about our couture process or book your first consultation, we’d be delighted to meet you.

SHARE THIS STORY

Share on facebook
Share on linkedin
Share on twitter

MORE STORIES

Welcome To The MH Universe

Welcome To The MH Universe

Categories
Uncategorized

Welcome To The MH Universe

Welcome To The MH Universe

A Rising Haute Couture Fashion House

Written by Edward Marriott

21st February 2022

MH Mena is a rising haute couture womenswear brand and fashion house, founded by creative director Mena Hamoodi. Mena Hamoodi launched her eponymous label in 2019, releasing her first collection “Rise” for Autumn/Winter 2021. MH Mena is inspired by an expansive philosophy and an ambitious mission:

For every woman to unlock their most beautiful, empowered version of themselves through bespoke, made-to-measure fashion. MH Mena combines the craftsmanship and skill of traditional artisan dress making, with the perpetual and ever-changing demands of contemporary fashion and their clientele. MH Mena is continuously evolving and reinventing the potentialities of haute couture fashion.

MH Mena creates custom-made dresses for clients that truly reflect their vision, dreams, and aspirations; taking their brief and transforming it into an exclusive garment designed solely for them.

No piece of fabric is spared – MH Mena is committed to becoming a sustainable fashion house that doesn’t produce any waste, sourcing and using only the finest materials tailored specifically for each client and design.

At the core of MH Mena is a team of diverse, collaborative, passionate women; dedicated to creating and experimenting with fashion that draws inspiration from art, culture, and literature around the globe.

MH Mena is only at the beginning of their journey; the vision for the MH Mena universe is ambitious and limitless.

The design process is housed in MH Mena’s London atelier. This is where creative director Mena and the MH Mena team work tirelessly to sketch, design, stitch and craft every garment; collectively building the pieces, styles and collections that define MH Mena.

Despite MH Mena’s base in London, their operations and clientele are global. Every woman from every corner of the earth deserves to wear fashion that authentically and honestly embodies their vision of femininity, sophistication, playfulness, and empowerment.

That is why the design process can be as collaborative as clients desire; giving them the opportunity to adapt and amend even the smallest detail until they are totally enamoured with the final product. MH Mena dedicates as much time to a client as they require, working with them until there is a perfectly sculpted piece, no matter the brief or occasion. Every dress is produced with intricated detail, sometimes taking up to 2500 hours to create.

Image

Perpetual reinvention and evolution.

The MH Mena universe grows with each collection and hand-crafted garment it creates. The couture process always begins with a one-on-one consultation at a time and places that suits the client. From the measurements to the pattern cutting and beyond, MH Mena’s design process methodology follows the highest standards and practises of traditional European haute couture dress making.

This ensure that everything MH Mena creates is of the highest, luxury standard. However, traditional craftsmanship doesn’t limit the evolving and visionary prospects of MH Mena. Mena and the team are continuously sketching and designing, discovering something new, moving through a mosaic of colours, materials, images, music, literature, and art from around the world.

In the Autumn, Winter 2021 “Rise” collection, MH Mena drew inspiration from the stars and astronomy. The collection combined the timeless silhouettes of the early 40s and 50s, with an array of rich, dazzling colours that embodied the celestial night sky. Each garment is named after a star from the astronomical calendar, which are in turn named after the transcendent women of Greek mythology. The Rise collection therefore exists at the intersection of luxury and fantasy, ancient mythology and sophisticated 20th century fashion.

Founder & Creative Director, Mena Hamoodi, and the future of MH Mena.

Mena Hamoodi grew up immersed in a world of storytelling, art and poetry gifted to her by the strong, passionate women who nurtured her upbringing. Mena is of Middle Eastern and English heritage. It was at a young age she realised the liminality and infusions that exists between art and fashion; cultures separated by oceans; the intimate relationship between the deep past and the present.

Now, she is looking to the future with her own brand that pioneers modern innovation without losing the traditional, artisan craftsmanship she has mastered and honed. A future that pays homage to her history, heritage, and lineage. MH Mena isn’t possible without the contributions of the MH Mena team.

Mena is driven to create a fashion house that is inclusive and accessible for all women, moving towards a future where designers and creators from around the world have the opportunity to design and collaborate with MH Mena. MH Mena’s haute couture has the power to unlock women’s deepest desires and vision through bold, elegant, bespoke and luxury fashion.

Beyond the finished garment, the MH Mena universe stands for so much more. It envisions an inclusive, diverse future for women, where haute couture is accessible for us all and wields a power and potential that is personal to each and every one of us.

SHARE THIS STORY

Share on facebook
Share on linkedin
Share on twitter

MORE STORIES

Inside MH Mena Couture Process

Inside MH Mena Couture Process